Meta, formerly known as Facebook, announced on Thursday the expansion of Instagram’s creator marketplace to eight additional markets, including India. This move aims to facilitate collaborations between more brands and creators, fostering partnerships within the Instagram community.
The creator marketplace serves as a platform for brands and creators to connect and explore partnership opportunities. Initially piloted in the US in 2022, this tool has proven to be instrumental in bridging the gap between brands and content creators.
In a recent blog post, Meta outlined its plans to invite creators and brands from Canada, Australia, New Zealand, the UK, Japan, India, Brazil, and even Chinese export brands to join Instagram’s creator marketplace in the coming weeks. This expansion signifies Meta’s commitment to fostering global connections and collaborations within the creator ecosystem.
Furthermore, Meta has introduced new machine learning-based recommendations on Instagram’s creator marketplace, leveraging Instagram data to assist brands in discovering creators that align best with their campaign objectives. These recommendations will gradually become available to eligible brands through Meta Business Suite in the upcoming months.
Meta emphasizes the potential of Instagram’s creator marketplace in facilitating various collaborations, with partnership ads being highlighted as one of its most impactful features.
In a separate development, Meta announced a significant change in its approach towards political content on Instagram and Threads. Adam Mosseri, the head of Instagram, disclosed in a Threads post that the apps will no longer proactively suggest political content to users by default. While users will still encounter political posts from accounts they follow, Meta aims to mitigate the “proactive amplification” of such content within the platforms.
